What is the target-markup breakeven price calculator?

It computes the minimum selling price that hits your target markup % over total per-unit cost, given marketplace fees, shipping cost, and the fixed monthly overhead you want the markup to absorb. The margin % at that price matches your target by construction.

How are fixed monthly costs handled?

Fixed monthly costs are informational only — the breakeven price is computed from per-unit cost + target markup %, no unit-volume guess required. The fixed monthly cost is shown as a separate breakdown row so you can see what markup headroom you want to absorb.

How do I use the calculator?

Enter the five inputs — unit cost, marketplace fees per unit, shipping cost per unit, fixed monthly costs, and target markup % — and read the breakeven selling price and the margin % at that price as you type. No signup required.

What counts as marketplace fees?

Marketplace fees is a single combined input covering everything the marketplace takes per unit sold — referral + fulfillment + closing + any other per-sale deduction. If the per-unit dollar amount is hard to pin down, use the category total / sold units to estimate a single USD-per-unit figure.

Is the calculator free?

Yes. The calculator is free, requires no signup, and runs entirely in your browser.

Free tool · no signup

Breakeven price by target markup — find the price your SKU needs to clear costs and the margin you earn at it, per SKU, instantly.

Enter your per-unit costs (unit cost, marketplace fees, shipping), your fixed monthly overhead, and the target markup you want every sale to clear. See the breakeven selling price and the margin you earn at it update as you type. No signup, no email.

Inputs

What does it cost you to sell one unit, and what margin do you want?

Defaults are realistic for a typical small-format DTC SKU — change any number and the result updates instantly.

Unit costUSD / unit

Cost of one unit from your supplier, landed.

Marketplace feesUSD / unit — referral + fulfillment

Referral + fulfillment fees combined, per unit sold.

Shipping costUSD / unit

Inbound or outbound shipping you pay per unit.

Fixed monthly costsUSD / month

Tools, rent, salaries — the overhead you want to absorb in markup.

Target markup% over per-unit cost

Margin floor you want every sale to clear over per-unit cost.

Result

Breakeven price and margin — instantly.

Breakeven price$22.00Minimum selling price that yields your target markup over total per-unit cost.

Margin %25%Margin you earn at the breakeven price.

Per-unit cost (sum)$16.50

Marketplace fees$5.50

Shipping$3.00

Fixed monthly costs$1,500.00

Markup absorbed in price$5.50

Overlap with per-SKU margin and ROI on existing listings? See the Amazon FBA profit calculator.

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