Maya OrtaDTC skincare founder, Shopify + Amazon
“The 7am email pointed at a hero SKU we kept losing on.”Caught a recurring ~$280/week COGS gap on a hero SKU.
For DTC founders who'd rather set the price than chase it
Margin sovereignty, reclaimed mornings, and time back from the price wars.
For the DTC founder whose catalog is already working, whose supply chain is already negotiated, and whose inventory is already split across Shopify, Amazon, and a 3PL. MarginMind puts yesterday's dollar margin per SKU in your inbox at 7am — so you own the floor instead of matching the buy-box, your COGS changes move the repricing floor with you, and the multi-warehouse picture is one number per location before the day starts.
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What changes for a DTC founder at $500k–$10M
Independence, sovereignty, and time back — in one morning report.
Three habits a DTC founder can keep day one that tilt the business back toward your judgment: a morning report you can act on, a COGS-driven floor no competitor can steal, and one number per warehouse instead of three spreadsheets you don't have time to reconcile.
Stop reconciling spreadsheets, start setting strategy
Independence for a DTC founder of $500k–$10M isn’t a slogan; it’s the difference between owning the day and having the day owned by rough spreadsheets. MarginMind puts yesterday’s dollar margin per SKU in your inbox at 7am, with the repricing events that drove it — so past a thousand SKUs, the sprawl stays legible and you walk into Monday setting strategy instead of reconciling numbers.
You set the floor, not the buy-box
Margin sovereignty means the floor lives with your negotiated COGS — not with whichever seller is undercutting you this hour. MarginMind reads your supplier price, returns one repricing floor per SKU on Amazon’s buy-box and in Shopify’s price-comparison panel, and moves that floor the instant your vendor moves — so when wool goes up 12% at your supplier tomorrow, your margin doesn’t quietly slip into a loss while you’re busy matching the room.
Reclaim the hours price wars used to take
When inventory splits across FBA, a 3PL, and Shopify-fulfillment, the cost-of-capital tied up in each location used to eat your Tuesday morning. MarginMind reads per-warehouse unit cost and margin contribution per SKU and returns one number per warehouse in the same 7am report — so the price war stops being three tabs, three spreadsheets, and three calendar blocks you don’t have, and the hours go back into strategy.
FAQ
Common questions from DTC founders
Still on the fence? Email us and we will talk through your SKU count and supplier setup.
From the founders using it
Three founders reading the same 7am report.
What changes when margin sovereignty and founder-time stop competing — three DTC founders on the difference the morning report made in their first month.
Cole ReinhardtOutdoor gear founder, Shopify + Amazon
“When wool moved, the floor moved with it.”Supplier wool moves auto-shift the floor; buy-box match no longer eats the margin.
Joelle ParkDTC beauty founder, Shopify + 3PL
“Tuesday morning came back once the warehouses reconciled themselves.”Reclaimed Tuesday morning — one number per warehouse in the 7am email.
Personas shown for illustration. Names, store types, and outcomes reviewed under MarginMind customer-reference policy.
Free trial · no card to start
Set the price. Watch the floor hold by 7am Monday.
Plug in your store, set the floor that protects your negotiated COGS, and tomorrow morning's report is the first thing you read. If it isn't worth more than the spreadsheets you already have — cancel before your trial ends, never billed.
Start free trialOr email us with your SKU count and supplier setup — we'll send back a 7-day forecast of where the morning report will land.